A good friend’s startup firm, BrandThunder, received a fantastic write up in this week’s Columbus Business First newspaper. BrandThunder has a new, unique take on the concept of owning your brand while reinforcing your image thru custom built, branded browsers. Rather than stay in front of your users for the 3-5 minutes they are surfing your site, a BrandThunder browser theme keeps your brand in front of them the entire time they are online. Truly the next logical step in our “have it your way” world.

Sadly you have to be a subscriber to read the entire article, but you can find it on newsstands in Columbus today. In the meantime, you can see his handy work by downloading The OFFICIAL Washington Capitals NHL Theme or The OFFICIAL Ohio State Buckeye Football Theme for Coach Tressel.

Look for more on the sho’fr opinion of BrandThunder’s philosophy in the coming days.