Today, LocalVette.net founders, Will and Andrew, announced they are rebranding the online service directory to become sho’fr.

LocalVette.net’s launch in October 2006 introduced a ground breaking service and review directory exclusive to the Chevrolet Corvette. The web site allowed Corvette enthusiasts to find and review local Corvette related retailers, service shops, clubs, and races in their own city. In a mere 6 months, LocalVette.net’s directory grew to include 12 popular U.S. cities and over 180 service providers.

Today’s rebranding effort is the next logical step towards becoming an invaluable resource for the entire automotive community. “The sho’fr name and logo allows us to better embody the services we offer.” said Will. Andrew added, “Much like a real life chauffeur, we have the inside track on local businesses and can show you exactly where to get the best service for your car.” Future growth was also a large factor in the rebranding decision. The founders point out, “sho’fr is now better poised to offer it’s directory services for additional vehicles.”

Along with the name change, the entire web site sports a brand new interface for finding qualified and highly recommended service providers. Highlights of the new site include:

• Google Map overviews and RSS feeds for each city.
• Consolidation of company information onto a single page, with easy to identify overall ratings.
• Easy to browse search results, with options to refine a search based on types of automotive service.
• The sho’fr blog, where visitors will find unique, vehicle specific news, events, and automotive tips.
• and much more…

All of the current directory listings and reviews from LocalVette.net have been migrated to sho’fr and are available at: http://corvette.shofr.com.

About sho’fr:
sho’fr is an online, user driven community, committed to providing automotive enthusiasts qualified information about local services. sho’fr aims to strengthen the automotive community by allowing owners to make educated decisions when choosing a product or service provider.

For more information about sho’fr and the founders:
http://shofr.com/about/