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	<title>sho'fr » Blog</title>
	<link>http://blog.shofr.com</link>
	<description>Your Car, Your Town, Our Blog.</description>
	<pubDate>Thu, 12 Jun 2008 01:15:17 +0000</pubDate>
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			<item>
		<title>The Unexpected Lesson</title>
		<link>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/</link>
		<comments>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 01:06:34 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2008/news/the-unexpected-lesson/</guid>
		<description><![CDATA[First, a hearty congrats to our friends at Brand Thunder for their announcement today regarding initial funding from TechColumbus.  Along with the announcement, their Founder dropped Three Unexpected Lessons Learned on us, and one immediately stands out:
The Story in 10 Minutes or Less – It’s got to be a refined story, and that happens [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/feed/</wfw:commentRss>
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		<item>
		<title>Featured Shop: Fred&#8217;s Autohaus</title>
		<link>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/</link>
		<comments>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/#comments</comments>
		<pubDate>Fri, 02 May 2008 04:09:23 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/</guid>
		<description><![CDATA[Welcome to Fred's Autohaus, the first sho'fr Featured Shop.  Also includes details on the Jim Mason restoration project.]]></description>
		<wfw:commentRss>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cliff Burton Syndrome</title>
		<link>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/</link>
		<comments>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 19:14:53 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/</guid>
		<description><![CDATA[As defined en route from Chicago to Minneapolis:
Cliff Burton Syndrome &#124;klif•ˈbərtn•ˈsindrōm&#124;
noun
1. The inability to sleep on a bus traveling at or above 65 mph in snowy or icy conditions.

]]></description>
		<wfw:commentRss>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/feed/</wfw:commentRss>
		</item>
		<item>
		<title>XBox Writes Another Chapter in Microsoft&#8217;s Book of Apple Envy</title>
		<link>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/</link>
		<comments>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 10:35:40 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Development]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/</guid>
		<description><![CDATA[We&#8217;ve all seen the first few chapters of this book which include product names (iPod - XBox),  feature names (widgets - gadgets), even marketing code words for OS components (Aqua - Aero), and as Joel recently pointed out, the Zune has the engraving on the back &#8220;Hello from Seattle&#8221;, clearly jealous of Apple&#8217;s more [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Thunder customizing browsers amid personalization trend</title>
		<link>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/</link>
		<comments>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 16:14:31 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/</guid>
		<description><![CDATA[A good friend&#8217;s startup firm, BrandThunder, received a fantastic write up in this week&#8217;s Columbus Business First newspaper.  BrandThunder has a new, unique take on the concept of owning your brand while reinforcing your image thru custom built, branded browsers.  Rather than stay in front of your users for the 3-5 minutes they [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/feed/</wfw:commentRss>
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		<item>
		<title>Counter-point: Chrysler to give brands unique identities</title>
		<link>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/</link>
		<comments>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 04:41:51 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Jeep]]></category>

		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/</guid>
		<description><![CDATA[There is just one sticking point: &#8220;racing your Chrysler Viper at the track&#8221;, just doesn&#8217;t quite have the same ring to it.

A Chrysler Viper? Hmm, perhaps its not a really a problem. We’ve seen this before with other strong brand names who have switched parent companies. The Thinkpad is now a successful Lenovo product after [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chrysler to give brands unique identities!</title>
		<link>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/</link>
		<comments>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 18:27:31 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Jeep]]></category>

		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/</guid>
		<description><![CDATA[As reported by Leftlane News today, Chrysler is considering a plan that would eliminate re-badged versions of it&#8217;s vehicles and give each brand a unique identity.
For those that have driven a 300C / Magnum / Charger, this is a welcome new way of thinking, straight from the brains at newly formed Chrysler, LLC.  But [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SEO 101: Sitemaps</title>
		<link>http://blog.shofr.com/2007/development/seo-101-sitemaps/</link>
		<comments>http://blog.shofr.com/2007/development/seo-101-sitemaps/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 03:15:52 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Development]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/development/seo-101-sitemaps/</guid>
		<description><![CDATA[why listen to us about web development?

One element we focused on during the development of sho&#8217;fr was ensuring all our Company Profile listings would be optimized for inclusion in the major search engines.  While optimizing this is certainly an on going process, we&#8217;ve done fairly well thus far.
As of today, we have 200+ crawled [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/development/seo-101-sitemaps/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Michelin&#8217;s new Corvette tire offerings at SEMA</title>
		<link>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/</link>
		<comments>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 00:50:35 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/</guid>
		<description><![CDATA[At this year&#8217;s  SEMA (Specialty Equipment Market Association) auto show in Las Vegas, Michelin announced a new line of replacement tires for 5th and 6th generation Corvettes. The new series of performance run-flat tires also include direct replacement sizes for C6 Z06 tires. As the refinement and performance of the Corvette continues each year, [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Who needs content when you have ads?</title>
		<link>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/</link>
		<comments>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 14:55:52 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/</guid>
		<description><![CDATA[To many, its been obvious that most of the &#8220;old media&#8221; outlets (print magazines, newspapers, etc) are attempting to create an online presence to compliment their print product.  Instead of remembering what their readers want, they focus on ad revenue and page views to keep their shareholders happy.  It&#8217;s been discouraging to watch [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I never liked division anyway&#8230;</title>
		<link>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/</link>
		<comments>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 21:20:18 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/news/i-never-liked-division-anyways/</guid>
		<description><![CDATA[After the 152 MB download, what&#8217;s really the best feature of iPhone version 1.1.1 ?

So worth the wait!
]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/feed/</wfw:commentRss>
		</item>
		<item>
		<title>$4,000 Give-A-Way</title>
		<link>http://blog.shofr.com/2007/news/4000-give-a-way/</link>
		<comments>http://blog.shofr.com/2007/news/4000-give-a-way/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 18:10:52 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/news/4000-give-a-way/</guid>
		<description><![CDATA[Wow!   David Airey&#8217;s blog (http://www.davidairey.com/) must be doing more than just acting as a portfolio these days.
]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/news/4000-give-a-way/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What your auto mechanic is really being taught</title>
		<link>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/</link>
		<comments>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 08:01:26 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/</guid>
		<description><![CDATA[You just drove off in a rented Chevy Cobalt and as the plastic nob for the radio falls off in your hand, you take one more deep breath and pray that you left your pride and joy to a competent service shop. After all, your idea of a fun Saturday is 4 hours with a [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mac mini meets Corvette: Final mounts &#038; video demo</title>
		<link>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/</link>
		<comments>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/#comments</comments>
		<pubDate>Sun, 12 Aug 2007 20:09:56 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/</guid>
		<description><![CDATA[Following are the images from creating the final mounting brackets. Click on the thumbnail for a larger view and don&#8217;t forget to check out the demo video at the bottom. 


The biggest challenge in creating permanent mounts was for the LCD. There are at least a dozen different ways you could successfully do it, but [...]]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/feed/</wfw:commentRss>
<enclosure url='http://images.shofr.com/photogallery/blog/macmini/mac_mini_meets_corvette.mov' length='15737319' type='video/quicktime'/>
		</item>
		<item>
		<title>Announcing Chicago and Jacksonville for Corvette</title>
		<link>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/</link>
		<comments>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 06:28:44 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Corvette]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/</guid>
		<description><![CDATA[Chicago, IL and Jacksonville, FL mark our 15th and 16th Corvette sho&#8217;fr cities. The windy city brings us 14 companies to choose from while the sunny town of Jacksonville adds another 7. Check &#8216;em out!
http://corvette.shofr.com/chicago/
http://corvette.shofr.com/jacksonville/
]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/feed/</wfw:commentRss>
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