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	<title>sho'fr » Blog</title>
	<link>http://blog.shofr.com</link>
	<description>Your Car, Your Town, Our Blog.</description>
	<pubDate>Thu, 12 Jun 2008 01:15:17 +0000</pubDate>
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		<title>The Unexpected Lesson</title>
		<link>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/</link>
		<comments>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 01:06:34 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[First, a hearty congrats to our friends at Brand Thunder for their announcement today regarding initial funding from TechColumbus.  Along with the announcement, their Founder dropped Three Unexpected Lessons Learned on us, and one immediately stands out:
The Story in 10 Minutes or Less – It’s got to be a refined story, and that happens [...]]]></description>
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		<item>
		<title>Featured Shop: Fred&#8217;s Autohaus</title>
		<link>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/</link>
		<comments>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/#comments</comments>
		<pubDate>Fri, 02 May 2008 04:09:23 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[Welcome to Fred's Autohaus, the first sho'fr Featured Shop.  Also includes details on the Jim Mason restoration project.]]></description>
		<wfw:commentRss>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cliff Burton Syndrome</title>
		<link>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/</link>
		<comments>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 19:14:53 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>XBox Writes Another Chapter in Microsoft&#8217;s Book of Apple Envy</title>
		<link>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/</link>
		<comments>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 10:35:40 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Development]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Brand Thunder customizing browsers amid personalization trend</title>
		<link>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/</link>
		<comments>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 16:14:31 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Counter-point: Chrysler to give brands unique identities</title>
		<link>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/</link>
		<comments>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 04:41:51 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Jeep]]></category>

		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Chrysler to give brands unique identities!</title>
		<link>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/</link>
		<comments>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 18:27:31 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Jeep]]></category>

		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>SEO 101: Sitemaps</title>
		<link>http://blog.shofr.com/2007/development/seo-101-sitemaps/</link>
		<comments>http://blog.shofr.com/2007/development/seo-101-sitemaps/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 03:15:52 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Development]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Michelin&#8217;s new Corvette tire offerings at SEMA</title>
		<link>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/</link>
		<comments>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 00:50:35 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Who needs content when you have ads?</title>
		<link>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/</link>
		<comments>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 14:55:52 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I never liked division anyway&#8230;</title>
		<link>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/</link>
		<comments>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 21:20:18 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/news/i-never-liked-division-anyways/</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/feed/</wfw:commentRss>
		</item>
		<item>
		<title>$4,000 Give-A-Way</title>
		<link>http://blog.shofr.com/2007/news/4000-give-a-way/</link>
		<comments>http://blog.shofr.com/2007/news/4000-give-a-way/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 18:10:52 +0000</pubDate>
		<dc:creator>Will</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.shofr.com/2007/news/4000-give-a-way/</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://blog.shofr.com/2007/news/4000-give-a-way/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What your auto mechanic is really being taught</title>
		<link>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/</link>
		<comments>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 08:01:26 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Mac mini meets Corvette: Final mounts &#038; video demo</title>
		<link>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/</link>
		<comments>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/#comments</comments>
		<pubDate>Sun, 12 Aug 2007 20:09:56 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Corvette]]></category>

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		<description><![CDATA[]]></description>
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<enclosure url='http://images.shofr.com/photogallery/blog/macmini/mac_mini_meets_corvette.mov' length='15737319' type='video/quicktime'/>
		</item>
		<item>
		<title>Announcing Chicago and Jacksonville for Corvette</title>
		<link>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/</link>
		<comments>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 06:28:44 +0000</pubDate>
		<dc:creator>sho'fr</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Corvette]]></category>

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