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	<title>sho'fr » Blog</title>
	<link>http://blog.shofr.com</link>
	<description>Your Car, Your Town, Our Blog.</description>
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		<title>The Unexpected Lesson</title>
		<description><![CDATA[First, a hearty congrats to our friends at Brand Thunder for their announcement today regarding initial funding from TechColumbus.  Along with the announcement, their Founder dropped Three Unexpected Lessons Learned on us, and one immediately stands out:
The Story in 10 Minutes or Less – It’s got to be a refined story, and that happens [...]]]></description>
		<link>http://blog.shofr.com/2008/editorial/the-unexpected-lesson/</link>
			</item>
	<item>
		<title>Featured Shop: Fred&#8217;s Autohaus</title>
		<description><![CDATA[Welcome to Fred's Autohaus, the first sho'fr Featured Shop.  Also includes details on the Jim Mason restoration project.]]></description>
		<link>http://blog.shofr.com/2008/corvette/featured-shop-freds-autohaus/</link>
			</item>
	<item>
		<title>Cliff Burton Syndrome</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2008/editorial/cliff-burton-syndrome/</link>
			</item>
	<item>
		<title>XBox Writes Another Chapter in Microsoft&#8217;s Book of Apple Envy</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2008/development/xbox-writes-another-chapter-in-microsofts-book-of-apple-envy/</link>
			</item>
	<item>
		<title>Brand Thunder customizing browsers amid personalization trend</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/editorial/brand-thunder-customizing-browsers-amid-personalization-trend/</link>
			</item>
	<item>
		<title>Counter-point: Chrysler to give brands unique identities</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/jeep/counter-point-chrysler-to-give-brands-unique-identities/</link>
			</item>
	<item>
		<title>Chrysler to give brands unique identities!</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/jeep/chrysler-to-give-brands-unique-identities/</link>
			</item>
	<item>
		<title>SEO 101: Sitemaps</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/development/seo-101-sitemaps/</link>
			</item>
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		<title>Michelin&#8217;s new Corvette tire offerings at SEMA</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/corvette/michelins-new-corvette-tire-offerings-at-sema/</link>
			</item>
	<item>
		<title>Who needs content when you have ads?</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/editorial/who-needs-content-when-you-have-ads/</link>
			</item>
	<item>
		<title>I never liked division anyway&#8230;</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/editorial/i-never-liked-division-anyway/</link>
			</item>
	<item>
		<title>$4,000 Give-A-Way</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/news/4000-give-a-way/</link>
			</item>
	<item>
		<title>What your auto mechanic is really being taught</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/editorial/what-your-auto-mechanic-is-really-being-taught/</link>
			</item>
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		<title>Mac mini meets Corvette: Final mounts &#038; video demo</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/corvette/mac-mini-meets-corvette-final-mounts-video-demo/</link>
			</item>
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		<title>Announcing Chicago and Jacksonville for Corvette</title>
		<description><![CDATA[]]></description>
		<link>http://blog.shofr.com/2007/news/announcing-chicago-and-jacksonville-for-corvette/</link>
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